Goods are objects with physical manifestations and attributes a. Tangible products that consumers can actually observe with their senses. This refers to the estimated total potential market along with descriptions of the different possible market segment and their estimated sizes. The identifies market opportunity that the proposed business seek to address. The road map for bringing the product idea to life and it specifies the details that would help to make the selected business model work. The mode by which the product concepts seeks to make money so that it can have a sustainable operation. Multiple Choice: (20 items Read, analyze and Select and encircle the correct answer) 11. Short advisable name to easily recall a brand Test II. Visual symbols or image that identifies a product K. Combination of two words make a new wordġ0 _Symbolic/image driven j. Names of the original founders or historical people Brand name is not dictionary but an invented one Catchphrase such as Panasonic “Ideas for Life” Creates signature atmospheric fragranceį. Trademarked by which products are knownĮ. Class in which a brand should explicitly specify/fallĭ. Brand name should be highly recognizableĬ.
PRINCIPLE OF MARKETING FINAL EXAMINATION ABM 11 NAME: _ Date _ Year & Section: _Score _Equivalent _ Test I - Matching TYPE: Match column A with its description in Column B by placing the letter of the definition in the space preceding.
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